Melbourne University Digital Marketing

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The unit critically reviews many facets of electronic marketing with particular reference to its application for direct marketing and online advertising. Students will engage with the unit material through an established framework for an electronic marketing plan so that they will be able to utilise their theoretical knowledge and understanding on how to deploy digital technology to stay …

Why study digital marketing at Melbourne Business School? Build your digital marketing skills and knowledge: including social media, channel management, content marketing, retail, metrics and analytics. Become adept in analysing and solving complex digital marketing problems.

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Digital Marketing & Communications Manager. Job no: 0053514. Work type: Fixed Term. Location: Parkville. Division/Faculty: Chancellery. Department/School: International. Salary: $96,002 – $103,921 (UOM 7) Role & Superannuation rate: Professional – Full time – 17% super. Founded in 1853, the University of Melbourne is Australia’s #1 university …

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If you want to understand theory and practice, the Master of Marketing Communications will teach you how to address opportunities across Australia, the Asia-Pacific region and the world. Explore cross-cultural communication and develop a range of professional skills, such as report writing, budgetary expertise and strategic leadership.

The digital revolution has reshaped the way revolutionised marketing efforts are measured and executed. The skills you’ll learn in a digital marketing course are in higher demand than ever before. Our courses delve into the fundamental principles, concepts and practices involved in spreading your message in the most effective ways.