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The unit critically reviews many facets of electronic marketing with particular reference to its application for direct marketing and online advertising. students will engage with the unit material through an established framework for an electronic marketing plan so that they will be able to utilise their theoretical knowledge and understanding on how to deploy digital

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Build leading-edge marketing knowledge in a degree that is highly valued by employers. The Bachelor of Business, Major in Marketing, offers a unique blend of units to help you specialise and develop skills in emerging marketing areas, including social media marketing, digital marketing, and product innovation and commercialisation.

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The Bachelor of Business major in Digital Marketing aims to provide graduates who will: Possess a well-developed awareness of professional practice in the context of digital marketing. Apply theoretically-informed understanding of digital marketing in independent and …

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Marketing is about understanding customer needs, resources and networks to create value for the customer and for the organisation. Studying marketing gives you skills in how to use market intelligence, strategy, communication, advertising and brand to respond to business needs, trends to maximise profitability and customer satisfaction.

This master degree is the final stage of a nested suite of three courses that make up the Master of Digital Media. The first stage is a Graduate Certificate in Digital Media and the second stage is a Graduate Diploma in Digital Media. Alternatively, you can enrol directly in this Master of Digital Media course.

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