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Our courses cover a range of specialisations, including brand management, consumer behaviour and digital media. Get work-ready Gain knowledge of marketing in domestic and international markets, and open up new and exciting job opportunities.
Apply and demonstrate advanced communication skills in marketing and business contexts: digital literacy: obtain, manage, interpret and disseminate appropriate marketing information using digital technologies: Critical thinking: Analyse and apply critical analysis skills to the (business) marketing environment: Problem solving
Integrated Marketing Communications in the Digital Age MMK295 ^ Strategic Marketing MMK325 ; Business Ethics MMM343 ; Marketing Insights MMK365 < Business Marketing MMK368 *Please note: Waterfront (Geelong) students will be required to undertake one or more units in Cloud (online) mode. < This unit was previously coded MMK265
This unit will examine how organisations employ digital media to understand and reach priority audiences; to build brand engagement and equity; and to manage the blurring of boundaries between digital marketing and effective customer service via the …