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keywords: social media marketing, advertising, customer relationship management, e-word-of-mouth, online consumer behavior, digital marketing, social media, strategy, online marketing JEL Classifications: M31, M10 1. Introduction In the last decade, consumers have experienced a revolutionary change in the way they gather

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Application Procedure. To apply for our scholarship, candidates must submit a project for assessment: Application Topic: Present a digital marketing campaign or strategy you have created. Submissions are accepted via 3 options: a creative infographic (pdf), informational video (YouTube link) or a 1000-1200 word essay (.doc).

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The new integrated campaign, created by TBWAMelbourne, launches across PR, with social led by CUB Marketing Communications Agency, Cubhouse, and media led by PHD. Inspired by lost holidays and a …

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Dec 18, 2020  · Overview. This subject examines the planning and marketing of products and services on the internet. It analyses the economic, social, and technological opportunities and challenges presented by internet-based marketing. Topics include: internet business models, online consumer behaviour, the nature of social interaction and its effect on …

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